PreciousHABA Final 15 announced!

PreciousHABA Final 15 announced!

Women of colour owned British Hair and Beauty companies celebrated by 

Precious Hair and Beauty Awards, sponsored by Premae. 

Entrepreneurial women of colour excelling in the hair and beauty arena where shortlisted by expert judges for as finalists for the inaugural PRECIOUS Hair and Awards (PRECIOUSHABA), powered by PREMAE.

The awards have launched to provide a platform for women of colour who have launched beauty products and services from their kitchen tables or tablets, often while juggling other roles, yet have managed to grow innovative and successful brands.

The awards will focus on five categories:  Best Haircare Brand, Best Makeup Colour Cosmetics Brand, Best Skincare (Face and/or body brand),  Best Online Innovation brand (comprising of online retailers stocking multi-brands, apps or Beauty Box companies) and the Best Beauty/Hair Blogger Award.

The initiative is the result of collaboration between the PRECIOUS Awards, which celebrates women of colour in business and leadership and Dr Clare Anyiam-Osigwe BEM, founder of the multiple award winning beauty brand PREMAE and the

PRECIOUS Entrepreneur of the Year 2012.

PRECIOUS Awards founder, Foluke Akinlose MBE, said; “I am so excited to have this new opportunity to shine a light on the array of entrepreneurial l talent providing fresh and exciting beauty solutions for women in the UK. I believe that collaboration is a key for entrepreneurs and it’s an added delight to be working with former PRECIOUS Award winner, Dr Clare, to bring this innovative imitative to light.”

Directing #PreciousHABA, Dr Clare said “These awards are set to change that

offering a stepping stone to boosting brand credibility which will increase revenue and attract the retail buyers attention. Over 50 entrants applied which reveals the breadth of UK black and asian owned brands that consumers may not even know


Judges for the awards include Precious Entrepreneur of the year 2016 Florence

Adepoju, Founder of MDM Flow, the Cosmetic Scientist who launched her global beauty brand from her garden shed and trichologist and salon owner Latenda


The fifteen shortlisted finalists were revealed at Black-owned nail bar of the future, WAH London, Soho Thurs 11th May:

Best Hair Care Brand :

Afrocenchix moisturising cream

Bonnie Lush Pomade

Primal Beauty black soap

Best Makeup Brand: 

Empress Me Cosmetics – Mineral Foundation

Naz Cosmetics – Lipstick, Prosper

Fashion Fair – Lip Teasers Lure

Best Skin/Body Care Brand: 

Ayo Beauty Salute The Sun – The Body Polisher

Shea Butter Cottage Tiramisu Body Butter

3107Skincare Heart and Soul Makeup Remover

Best Innovation Brand: 

Lily Sana – Hair curling and straightening tongs

My Ebony Box Hair and beauty subscription box

SLAPPAPP Makeup colour match App

Best Hair or Beauty Blogger: 

Chocolate and Curves – Vesta Fosu

Patent Purple Life – Jo Gay

Wonderlusting – Lynda D’Aboh

Tickets to the final inaugural awards sponsored by Premae and Tress Free are live here:

For press enquiries: contact |  Michael Oluborode:

Notes to editors:

1Foluke Akinlose MBE founded the PRECIOUS Awards in 2007 to celebrate the achievements of women of colour in business and leadership.               @precious_awards

2Dr Clare Anyiam-Osigwe BEM founded Premae cosmetics Dec 2011 to support people with hypersensitive skin using Vegan, Allergy-friendly ingredients.   @premaeskincare

3Florence Adepoju founded MDM Flow in 2013 to bring hip hop inspired high-end beauty tools to mega babes. @mdmflow

4Latenda Kalimba does big names! The likes of Screen Nation and Lily Allen have had their tresses tended to by her and her talented team. With over 20 years in hair, Latenda is a credible trichologist expert. @latendahairsalon

5 Tress Free founded by Princess Onitilo to offer the UK’s first Afro Carribean beauty and beauty booking website with directory. @tressfree

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